What is this nonsense? Well yes, it's a boingboing article.
It appears to be a similar-to-Arduino microcontroller that can be used in... embroidery projects!
I would like to have us take a minute to think about this. Do you know any women who embroider? (Your answer does not count if you don't know any women.)
I think that this chip is cool. I think that it has lots of uses. Personally, I'd mount it on the back of a black leather motorcycle jacket and hook LEDs to it that will turn into a giant arrow signaling which way I want to turn. Well, I would if I weren't lazy and likely to cut off my finger with a needle.
I think that this chip has many uses, some yet to be discovered. but why is it being presented as connected to embroidery? Is that the only thing that someone could think of to appeal to women? Is this how an appeal to women- even a genuine and heartfelt one- should be phrased?
I wonder what the thought processes behind this were, and I hope that they were well-informed, intelligent, and possibly even sardonic.