Their website launches Monday; and the two founders will be in two different states at two different competitions when it does launch. They're both nice guys with some good technical skills. We talked a little about Liit (the literary magazine that I started that I think is now dying partially because I graduated and I'm not around to make it go zoom any more) and membership participation difficulties.
Their business principle as I understand it is to host coherent course data and how-tos in such a way that people can use it as a learning tool to teach others. They'll make money through targeted advertising data- i.e. people of what race/gender/age/location are trying to learn (care enough about it to learn it on their own!) welding/Java/treetrimming etc. To a lesser extent, they'll host ads on the site itself.
They seem like nice guys. They have a classy logo. "Our designer," they said. I smiled. "Not many people I know have their own designer." In fact, I think designers usually own themselves. But you know what I mean.
I like their motto. "Disrupting Education through People-Powered Learning."